More than 550,000 companies in Mexico began using artificial intelligence in the last 12 months, with the share of user companies rising from 38% to 48%, according to a study by Strand Partners for AWS. The growth raises the number of businesses using this technology in the country to over 2.5 million.
The data confirms that AI is already part of the operational decisions of a growing number of organizations. However, the expansion does not mean that most have achieved advanced integration: 63% remain in a basic stage, mainly with public tools and preconfigured solutions to streamline simple tasks.
The gap between adoption and business impact represents the main challenge. Another study published in Mexico notes that 66% of organizations are still in pilot testing without scaling their initiatives, while only 31% have a formal AI training program.
Growth is concentrated in initial uses
Startups and large companies lead AI adoption, especially in the information, communications and financial services sectors. In the basic phase, applications focused on automating repetitive processes, answering queries, generating content or supporting administrative activities prevail.
The problem arises when those tools operate in isolation. Without centralized data, defined workflows, training and metrics, a test may improve a specific task without producing repeatable results in sales, customer service, inventories or marketing.
Therefore, moving toward mature adoption requires combining technology with governance. Companies need to delineate use cases, establish permissions, protect information and measure indicators such as response times, service quality, error reduction and business results.
From pilots to measurable processes
A gradual strategy can start with high-volume processes and concrete objectives. Conversational automation, for example, allows handling requests and following up with prospects; analytics help identify opportunities; and integration with e-commerce facilitates managing products, inventories, orders, payments and customers from a connected operation.
At Onix Board we bring together multichannel conversational automation, a unified inbox, e-commerce management, AI-assisted content generation and analytical dashboards. The platform enables centralizing WhatsApp Business, Facebook, Instagram and Telegram conversations, combining automatic and human attention, and measuring the performance of the flows.
This approach helps AI stop being an isolated tool and become part of supervisable processes. For Mexican companies, the next step is not only to adopt more solutions but to connect use cases with data, responsible parties and indicators that demonstrate its value.
AI adoption in Mexico has already reached a relevant scale, but its impact will depend on organizations' ability to move beyond basic experimentation. Companies that advance with defined objectives, training, controls and measurement will be better prepared to transform technological growth into operational productivity.