Artificial intelligence is no longer a promise reserved for large corporations. A survey conducted by Google and Advertiser Perceptions shows that 82% of the Mexican SMEs surveyed perceive a positive impact on their sales or revenue by using AI in their marketing efforts.
The data is relevant because it confirms that digitalization can produce business results in smaller-scale businesses. However, adopting a tool does not by itself guarantee a return on investment: value appears when AI is integrated with concrete processes, reliable information and measurable objectives.
From technology adoption to results
The cases of Marlovet Hospitals and Mex Rent a Car show two different ways to apply artificial intelligence. Marlovet automated the timing and audience selection for its ads, in addition to prioritizing its presence for people seeking veterinary care on Google Maps. As a result, it tripled its inquiries and appointment intent and kept its hospitals at full capacity for weeks.
Mex Rent a Car, for its part, optimized website measurement and used AI Max to better interpret the intent behind searches. The company recorded a 33.9% increase in its revenue from one quarter to the next and a 14% year-over-year growth in its total conversions.
These results should not be interpreted as a general guarantee for any company. They do show, however, that the impact of AI can be observed when there is a defined objective, the right data is connected, and indicators such as inquiries, conversions, revenue or response times are reviewed.
How to measure the ROI of digitalization
For an SME, measuring return on investment starts with a baseline. Before automating, it is advisable to record response times, the volume of repetitive tasks, the follow-up rate, the errors of the process and the associated operating cost.
- Definir un caso de uso, como atención al cliente, seguimiento de prospectos, campañas o comercio electrónico.
- Establecer indicadores comparables antes y después de la implementación.
- Centralizar conversaciones, clientes, contenidos, ventas e inventarios para evitar información fragmentada.
- Ampliar la automatización únicamente cuando los resultados sean verificables.
At Onix Board we bring together CRM, CMS, omnichannel communication, automation, e-commerce and AI in a single ecosystem. This allows managing customers, content, sales, inventories and digital channels from a connected operation, as well as using AI agents to answer questions, follow up with prospects, recommend options and transfer conversations to a person when necessary.
The platform also incorporates a unified inbox, automated workflows and analytical dashboards to review the performance of each channel. With this information, a company can assess whether an initiative reduces times, improves service, increases business opportunities or strengthens conversion.
The adoption of AI among Mexican SMEs already has a meaningful scale, but the next stage will be to turn enthusiasm into measurable operation. To achieve this, companies need to start with specific processes, maintain control over their data and choose solutions that connect technology with business results. Onix Board lets you request a demonstration to evaluate how to integrate automation, artificial intelligence and analytics into your operation.