The growth of digital services is increasing data center energy demand: the International Energy Agency estimates that they consumed 485 terawatt-hours (TWh) of electricity in 2025 and projects nearly 950 TWh by 2030.
For companies evaluating B2B technology, sustainability does not depend solely on migrating to the cloud. How tools are designed and used also matters: integrating processes, reducing duplication, and measuring consumption helps inform better decisions, although it does not by itself guarantee a reduction in emissions.
Digital efficiency also requires measurement
Digital activity has material costs. In addition to the electricity required by data centers, their infrastructure may use water for cooling, a particularly relevant factor when operating in areas experiencing water stress. Therefore, the impact of a digital service depends both on the infrastructure and on the workloads it runs.
Software efficiency is part of the response. Research on refactoring cloud applications reported that certain targeted improvements reduced energy consumption per workload by up to 13.1% in the cases evaluated. This result should not be interpreted as a guaranteed reduction for every company or platform; it shows that software decisions can influence the resources used.
What an integrated platform can contribute
When operations are spread across isolated tools, teams may end up duplicating information and tasks. Onix Board brings together, in a single ecosystem, functions for managing customers, conversations, sales, content, automations, and analytics. Its modules share context so that an interaction can continue as a contact, task, ticket, or opportunity without re-entering the same data.
This integration can help organize work and make better use of teams’ time. However, there is no data here that would allow energy savings or a specific reduction in the carbon footprint to be attributed to it. To assess this effect, each organization would need to monitor its own indicators, such as automated processes, duplicate tasks, and the consumption associated with its digital services.
From SaaS purchasing to a responsible decision
When comparing SaaS solutions, it is worth asking which processes they connect, what redundant work they help avoid, and what information they provide for measuring results. Sustainability is strengthened when operational efficiency is accompanied by verifiable metrics and objectives, not when the cloud is assumed to be automatically cleaner.
At Onix Board, companies can begin with a specific use case and expand operations as they identify their needs. Reviewing which tools can be integrated and which indicators to track is a first step toward more coordinated digital management and assessing its impact using their own data.